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Selling Art on Facebook – Identifying the Characteristics of the Niche Audiences For Your Piece

An important part of making use of the full power of Facebook to sell art lies in learning to use its powerful niche market tools. Any given piece of artwork is usually not going to have general mass market appeal and we generally do not have the budgets necessary to try to create that. The realistic alternative is to try to determine narrowly and concretely defined groups of people to show the work to and to engage in a dialog about the work. Each piece of artwork you create is going to connect most strongly with people of certain backgrounds, perspectives, occupations or current situations. Identify and define each of these groups of potential fans for the piece. Then, create a tab on that piece’s Facebook Fan Page and create a Facebook Ad that speaks directly to each group of people. Draw them into your fan page and get them engaged with the artwork.

As a bit of background, we are interested in the approach to selling artwork on Facebook that centers around building Facebook Fan Pages for each individual piece of artwork. This is a far different approach than building fan pages around an artist and their entire body of work or around a gallery or exhibition. All of these types of fan pages and websites have their place and purpose but selling a specific work of art is not it. Our focus is on how to get a particular piece of art out there, build a following, encourage a dialog in the safe environment of Facebook, create the environment where people can connect emotionally, build the piece’s investment and status potential through a growing and committed fan base and get the work into the right hands.

Back to identifying the specific groups of people who might find your piece of artwork irresistible…

Usually, the first group is easy to identify. To you, the artist, what is the piece about and who are you talking to? It is likely you have something in mind as the creator. Identify that primary group of people and define it.

Here are some examples:

1) To you, the piece is about rage. Build a Facebook Fan Page tab for the piece talking about the rage perspective on the piece. Then, create a Wall posting and Facebook Ad that leads people into the tab who have rage on their mind or who collect artwork depicting rage.

2) Your piece is about the color purple. Build a fan page tab focusing on how the piece explores the concept and color of Purple. Create a Wall posting and Facebook Ad talking to people interested in purple to bring them in and make them fans of your piece.

3) You created your artwork as a commentary on a current political situation. Create a fan page tab for your piece that discusses the topic and build a post and ad to bring in the potential fans and collectors of the piece.

Once you have your campaigns running about why you created the piece ask your friends, family and total strangers to give you their feedback on the piece. Be quiet. You are looking for perspectives, niche markets, that you had not thought of. If you tell them what it is about that is what you will hear. Combine what they say with what you know about them and define other potential groups of people this piece could be talking to. Build campaigns that talk to these new groups of people and add them to your efforts to build the fan page audience for the piece.

Once you have fans engaged in a dialog listen to what they say too. It is very likely that additional potential groups of interested people will be suggested by the dialog happening on the Wall. You will have the methods by which you want to be contacted with inquiries or purchases as well. Listen carefully in these conversations. More perspectives and additional potential niche markets often come to light in these interactions.

As you build a following for each piece do not ignore the fans once they are there. Spur dialog with the group (be sure to set the page permissions to allow fans to post to the Wall or it will be a monologue). Help them to bring the piece to life for themselves. Encourage them to contribute to the life of the piece in the safe conversational environment of Facebook. If you have ever tried to do this in a gallery or exhibition you know how hard it is when face to face. The social safety of the internet and of Facebook makes it far easier to encourage real dialog. Do not pass up the opportunity. As your fans for the piece increase in number and activity the process has the potential to take on a life of its own. At this point, any of the fans who might want to own the piece can see that their emotional connection is shared by others, overcoming their nervousness about what people will say when the piece is seen in their home. Interested fans can see the growing investment and status potential of the piece in the growing fan base if that is where their interest comes from. The growing numbers and activity give your piece credibility and exposure that has previously only been possible in high end galleries and museums combined with auction house success and media coverage. Now you can get to the same end either directly or in concert with your gallerist, whichever situation applies to your art practice.

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(1) One Individual – PRADO STONEWARE COLLECTION – Stacking /Stackable Cereal, Ice Cream, Desserts, Salad, Soup Bowls – Matte Blue $13.95 This perfect stacking bowl from the PRADO STONEWARE COLLECTION would make a wonderful gift to give or receive on any occasion. Each piece has been fired twice at high temperatures and they are completely finished by hand. Natural variations in color give each piece a unique personality. Use these beautiful, whimsical and durable wares for years to come while capitalizing on their multiple functions as dining instruments as well as decorative art. They are fashioned for both attractiveness and constant use.

.22Mag 3-9x32Slv TPx AdjObj Scope – .22 Mag Series Riflescope $54.29 How do you improve America?s most popular rimfire scope? By adding some of the innovative features that distinguish Simmons from all the rest. Like the QTA (Quick Target Acquisition) eyepiece with plenty of eye relief to make acquiring targets a snap. And the SureGrip adjustments for easy adjustment, even while wearing gloves. Add the fully coated optics and complete set of mounting rings, and you?ve got one of the finest, most reliable rimfire riflescopes available anywhere ? at any price. For big-game optics in a rimfire riflescope Simmons .22 MAG is in a class all its own. – - Features: – - One-piece tube construction for lighter handling, greater strength and durability – Fully coated high-quality optical glass for bright, sharp images and high contrast – Waterproof, fogproof and shockproof – - Specifications: – - Finish: Silver – Magnification & Objective (mm): 3-9×32 – Special Features: Adjustable Objective, RF Rings – Field of View(ft. at 100 yards/M at 100m): 31.4-10.5 / 10.5-3.5 – Eye Relief(inches/mm): 3.75 / 95 – Exit Pupil(mm): 10.7-3.6 – Weight(oz./g): 13.2 / 374 – Click Value(inches at 100yrds/m at 100m): 0.25 / 7 – Adjustment(inches at 100yrds/m at 100m): 60 / 1.7 – Reticle: Truplex

.27ctw Diamond Sagitarius Zodiac Pendant 14K White Gold (Nov 22 – Dec 21) $399 27 Round Diamonds are prong set on this fabulous personalized zodiac pendant. The piece is manufactured to perfection in sleek white gold and the diamonds weigh .27CTW. A high quality zodiac pendant that will dazzle the one who wears it and enchant the audience that adores it. The pendant hangs from an 18 inch box chain also crafted in 14K white gold and the diamond pendant comes with a registered Certificate of Authenticity guaranteeing its quality.Approximate Measurements: 24mm length x

.40ctw Diamond Aquarius Zodiac Pendant 14K White Gold (Jan 20 – Feb 18) $529 40 Round Diamonds are prong set on this fabulous personalized zodiac pendant. The piece is manufactured to perfection in sleek white gold and the diamonds weigh .40CTW. A high quality zodiac pendant that will dazzle the one who wears it and enchant the audience that adores it. The pendant hangs from an 18 inch box chain also crafted in 14K white gold and the diamond pendant comes with a registered Certificate of Authenticity guaranteeing its quality.Approximate Measurements: 10mm length x 20mm width

.41ctw Diamond Scorpio Zodiac Pendant 14K White Gold (Oct 23 – Nov 21) $519 41 Round Diamonds are prong set on this fabulous personalized zodiac pendant. The piece is manufactured to perfection in sleek white gold and the diamonds weigh .41CTW. A high quality zodiac pendant that will dazzle the one who wears it and enchant the audience that adores it. The pendant hangs from an 18 inch box chain also crafted in 14K white gold and the diamond pendant comes with a registered Certificate of Authenticity guaranteeing its quality.Approximate Measurements: 17mm length x 16mm width.

.44Mag 6-21×44 Mte TrPlx SF Scope – .44 Mag Series Riflescope $140.82 .44 Mag Series Riflescope – 6-21×44 Matte Black TruPlex. Manufacture ID: 441047. With its multi-coated optics and huge 44mm objective for a super-wide bright field of view the improved Simmons Signature .44 MAG riflescope is set to stake its claim as the patriarch in any neck of the woods. It also features a QTA (Quick Target Acquisition) eyepiece TrueZero windage and elevation adjustment system and a one-piece tube for less weight and more durability. Plus it s waterproof fogproof and recoilproof. Lay down the law and a whitetail or two with the Simmons .44 MAG riflescope. Features:. – One-piece tube construction for reduced weight better handling and long-lasting durability. – QTA (Quick Target Acquisition) eyepiece with Fast Focus. – Exclusive TrueZero windage and elevation adjustment system for a locked-in zero that lasts through even the most extreme hunts. – Multi-coated high-quality optics for clearer brighter image. – Waterproof fogproof and recoilproof. Specifications:. – Finish: Matte. – Magnification & Objective (mm): 6-21x44mm. – Special Features: Sun Shade Target Turrets Side Parallax Adjustment. – Field of View(ft. at 100 yards/M at 100m): 16-4.6 / 5.3-1.5. – Eye Relief(inches/mm): 3.75 / 95. – Exit Pupil(mm): 7.3/2.1. – Weight(oz./g): 11.8 / 335. – Click Value(inches at 100yrds/m at 100m): 0.125 / 4. – Adjustment(inches at 100yrds/m at 100m): 45 / 1.3. – Reticle: TruPlex

.44Mag 6-24×44 Mte MilDot SF Scop – .44 Mag Series Riflescope $163.6 .44 Mag Series Riflescope – 6-24×44, Matte Black, Mil-Dot . Manufacture ID: 447703. ith its multi-coated optics and huge 44mm objective for a super-wide, bright, field of view, the improved Simmons Signature .44 MAG riflescope is set to stake its claim as the patriarch in any neck of the woods. It also features a QTA (Quick Target Acquisition) eyepiece, TrueZero windage and elevation adjustment system and a one-piece tube for less weight and more durability. Plus it s waterproof, fogproof and recoilproof. Lay down the law, and a whitetail or two, with the Simmons .44 MAG riflescope. Features:. – One-piece tube construction for reduced weight, better handling and long-lasting durability. – QTA (Quick Target Acquisition) eyepiece with Fast Focus. – Exclusive TrueZero windage and elevation adjustment system for a locked-in zero that lasts through even the most extreme hunts. – Multi-coated, high-quality optics for clearer, brighter image. – Waterproof, fogproof and recoilproof. Specifications:. – Finish: Matte. – Magnification & Objective (mm): 6-24x44mm. – Special Features: Sun Shade, Side Parallax Adjustment. – Field of View(ft. at 100 yards/M at 100m): 16-4 / 5.3-1.3. – Eye Relief(inches/mm): 3.75 / 95. – Exit Pupil(mm): 7.3/1.8. – Weight(oz./g): 13 / 369. – Click Value(inches at 100yrds/m at 100m): 0.125 / 4. – Adjustment(inches at 100yrds/m at 100m): 45 / 1.3. – Reticle: Mil-Dot

.48ctw Diamond Cancer Zodiac Pendant 14K White Gold (June 22 – July 22) $659 48 Round Diamonds are prong set on this fabulous personalized zodiac pendant. The piece is manufactured to perfection in sleek white gold and the diamonds weigh .48CTW. A high quality zodiac pendant that will dazzle the one who wears it and enchant the audience that adores it. The pendant hangs from an 18 inch box chain also crafted in 14K white gold and the diamond pendant comes with a registered Certificate of Authenticity guaranteeing its quality.Approximate Measurements:14.5mm length x 21mm width.

.85ctw Black Diamond Bar Set Journey Pendant in White Gold $359 This unique black diamond journey pendant features 5 natural black diamonds bar set in in 10K white gold. The diamonds weigh .85ctw, and gold weighs 2.64 grams. The pendnat hangs from an 18 inch gold plated rope chain. A very stylish piece that is sure to be admired for its unique one of a kind look.

.925 Silver Lavender Swarovski Crystal Bracelet 7.5 $46.99 Most likely you may not be even reading this. Because there is all good reasons not to take your sight off the bracelet image displayed above. Crafted with Sterling Silver Accents and 100% Swarovski Crystals.Magnificently crafted with Glittering Lavender, Blue and Clear Crystals. This is a rare piece. We bet you this is not something you will find in common. This bracelet is special and so will be the one who wears it.

.925 Sterling Silver Band Ruby Gemstone Ring Size 10 $42.08 .925 Sterling Silver Ring. Features dazzling Ruby Gemstones. High Polish Ring White Gold like Finish. Gorgeous piece at a very low price. Compare with any local store prices and you will realize it. Casted with quality. Rings are shipped in cute and lovely ring boxes. We are sure you will love this one.

.925 Sterling Silver Band Ruby Gemstone Ring Size 5 $42.08 .925 Sterling Silver Ring. Features dazzling Ruby Gemstones. High Polish Ring White Gold like Finish. Gorgeous piece at a very low price. Compare with any local store prices and you will realize it. Casted with quality. Rings are shipped in cute and lovely ring boxes. We are sure you will love this one.

.925 Sterling Silver Band Ruby Gemstone Ring Size 5.5 $42.08 .925 Sterling Silver Ring. Features dazzling Ruby Gemstones. High Polish Ring White Gold like Finish. Gorgeous piece at a very low price. Compare with any local store prices and you will realize it. Casted with quality. Rings are shipped in cute and lovely ring boxes. We are sure you will love this one.